6 Business Trends to Explore in 2022
As the new year progresses, businesses, both new and established, are looking for ways to accelerate their performance and stay ahead of the game. Here are six ways to stay on top of market trends:
Sustainability
Sustainable initiatives reflect environmental and social changes. Even as 2022 gathers momentum, we have seen the plant-based eating industry hit record highs as restaurants take on “Veganuary”.
By introducing eco-friendly products or pledging to donate a certain amount of profit to charities, your business can be adored by the public. Many consumers want their purchases to make a difference in the world and they’ll be more willing to spend a little extra if it has a positive impact on the environment or society.
Globalisation
As we all know, businesses have had to set aside physical meetings and adapt to the virtual world these past two years. What some companies have learned is that they are able to grow further and faster than they ever could have imagined. For example, throughout the pandemic, we’ve seen touring companies giving virtual tours or classes to people from across the globe who may never have been able to travel and see the actual destination.
We’ve seen companies grow headcount rapidly because they are now able to take on employees outside of their territory while using emerging technology to communicate with their customers with ease. The pandemic may have kept us all behind closed doors, but the world has become connected on a global level more than ever before.
No-and low-code platforms
You won’t need as much, or any, coding knowledge to design website pages, making it easier and cheaper for your company to update its digital footprint. Smaller businesses may not have the budget to hire a full-time developer and even when they do, there will be a lot of back and forth about what the end product should look like. Using a no-code platform can help your company overcome this challenge.
Convenience is king
Companies like Amazon have fuelled the fire behind convenient shopping. Need a pan for baking? Click. Need a new outfit for an upcoming networking event? Click. Need groceries delivered to your door because that stuffy nose may be Covid (or seasonal allergies, who knows anymore…)? Click. Amazon, and companies like it, have made it easier than ever to get products delivered to your door.
Connectivity and convenience are transforming traditional patterns. For example, doctors have begun holding at-home appointments, you can text them, call them, or FaceTime them and they can diagnose or even prescribe you medicine.
Personalised products and experiences
From designing your own shoes with Nike to create the colour, flavour, and words on M&M’s, people love designing their own products. Rather than searching for the perfect item, customers can create the perfect item for themselves and make it uniquely their own.
In addition, making personal connections with your consumers helps to retain and grow your customer base. Social media engagement is a great way to do this.
Cybersecurity
As more companies are going virtual or adopting a hybrid model of work, protecting your company and your client’s security has never been more essential. From the basics of downloading a quick virus scanner to sophisticated network diagnostics, investing in data and digital infrastructure integrity is well worth the time and money.
